MICHELOB ULTRA BECOMES OFFICIAL PARTNER OF THE PGA OF QUEBEC

Michelob Ultra becomes the official beer of the PGA of Quebec and its professional circuit.

Michelob Ultra beer will be the official presenter of the season’s first tournament: The Cobra Puma Golf Championship, which will take place on June 28, at the Drummondville Golf Club.

Thanks to the PGA of Quebec professionals, the partnership will allow the Michelob Ultra brand to be seen in all the golf clubs in the province, as the official beer of Quebec golfers.

The Live Fit and Live Fun Movement by Michelob Ultra joins the state of mind of the PGA of Quebec professionals when they practice their sport. After working hard during the round of golf, they can enjoy a Michelob Ultra moment, to celebrate and cool off.

“Brasserie Labatt is very proud to be associated with such a prestigious brand as the PGA of Quebec. This partnership with the Michelob Ultra brand will provide unrivaled visibility in the world of golf in Quebec. We are very happy to be able to consolidate a solid brand image thanks to the PGA of Quebec. " - Nicolas Arminjon, Partnership and Sponsorship, Labatt Brewing Company of Canada.

“The PGA of Quebec is extremely proud to partner with Labatt and their Michelob Ultra brand. We believe it is a natural fit as Michelob Ultra is the beer of golfers everywhere. After the past year, we look forward to a great summer at our PGA of Quebec events with great golf and Michelob Ultra.” said Dominic Racine, Executive Director of the PGA of Quebec.